CFL, REEBOK SIGN LICENSING DEAL
By Adnews Staff
Reebok Canada has signed a liscencing deal with the Canadian Football League making it the official on-field and sideline supplier to the Toronto-based organization. The multi-year, multi-million dollar agreement will begin in 2004. Reebok will provide the nine CFL member clubs with uniforms, sideline apparel, footwear, gloves and accessories. The agreement is the largest licensing deal in the history of the CFL, according to the league. Reebok won the deal a competitive review conducted by Licensing Partners International Canada on behalf of the league.
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