SONY MUSIC CANADA HOLDS ROCK STAR VACATION CONTEST
By Adnews Staff
Sony Music Canada will give away seven vacations as prizes in a contest called the "Ultimate Rock Star Vacation." Each of the theme vacations is based on a current radio single for one of seven Sony artists. The vacation tied to Evanescence single "Going Under" is a scuba-diving trip to the Grand Caymen Islands. The contest is being executed in association with several music retail outlets, Air Canada Vacations, the National Post, Inside Entertainment, canada.com, TVA and MyThum Interactive. Ballots can be submitted online, by mail or by text message. Text message entrants can also play a music trivia game to receive additional ballots. The contest is being advertised on television, in print, on theatre screens, outdoors, online and in-stores. The promotional materials were created in-house. The contest began on Sept. 22 and will run until Nov. 3.