CAPITAL C RECEIVES ASSIGNMENT FROM CRAYOLA
By Adnews Staff
Capital C Communications of Toronto has received a new assignment from Crayola Canada. The agency recently worked on a back-to-school program for Kraft in which participating products came with Crayola prizes. Based on that work, Crayola hired Capital C for this upcoming promotion. No details about the promotion are known except that it will take place in North America next year. The agency will also work on new product and other promotional initiatives.
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