TELETOON PROMOTES FALL LINEUP
By Adnews Staff
Teletoon is promoting its fall lineup with a national advertising campaign created by Enterprise Creative Selling. The campaign includes a bus wrap in Toronto. Half of the bus reads, "Hop on in your world." The other half has been wrapped to create the illusion of various TV show characters looking out of the windows. The text reads, "and hop off in ours." Advertising is also running on interior and exterior transit panels, in children's newspapers, on Flash Media posters, on posters in McDonald's washrooms in Ontario and Quebec and on OMG litter boxes in the Greater Toronto Area. The three-week campaign began in mid-September. Prior to the start of the effort, 2.5 million eight-page magazines were distributed with television books, at The Toronto Zoo, at the CNE, at the PNE and as an insert in some children's magazines. The piece contained games and Teletoon scheduling information.