ARNOLD WOLDWIDE CREATES CAMPAIGN FOR UNITED WAY
By Adnews Staff
Arnold Worldwide of Toronto has created a pro bono advertising campaign for the United Way of Greater Toronto. This is the fourth year the agency has donated its services to charity. The message of the campaign is, "Making a difference is easier than you think." The creative uses a hand icon to symbolize a donor's ability to help. In one ad, a man uses his hand to keep the rain off of a homeless person sleeping on the bench. In another ad, a hand acts as a ramp for a disabled person. The campaign consists of television, radio, newspaper and magazine ads. The space for the campaign was donated by the participating media outlets.
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