TSN AND TOSTITOS HOLD NHL CONTEST
By Adnews Staff
TSN/RDS and Tostitos have begun a contest called "It's NFL Game Time" which will run until Jan. 3, 2004. To enter, fans must visit <http://ww.tsn.ca/tostitos> or <http://www.rds.ca/tostitos> and complete a form that includes the UPC from a specially-marked bag of Tostitos tortilla chips. The grand prize is trip for two to the 2004 NFL Pro Bowl in Honolulu, Hawaii. In addition to the that prize, each Tuesday a 32-inch television will be given away. The contest is being promoted with a 15-second television commercial on TSN. A French version is airing on RDS. The contest is also being promoted in stores with header cards, shelf hangers, side cards and coupons. The advertising was created by TSN. The contest concept was developed by Tostitos. The in-store materials were created by Capital C. The contest Web sites were designed by DevEYES.