JOEY'S ONLY BEGINS EAT, ENTER AND ESCAPE PROMOTION
By Adnews Staff
Calgary-based seafood chain Joey's Only has begun a promotion called "Eat, Enter and Escape." The initiative will run at participating Canadian locations until Oct. 24. Customers who order an appetizer or dessert item from the fall menu will receive an entry form for a seven-day Mexican Cruise. Other prizes include five Sony digital camcorders, fleece vests, beach towels, canvas tote bags and canvas coolers. In-store materials, a radio script and print ads, created in-house, have been made available to franchisees to support the promotion on a local basis. A random draw on Nov. 7 in Calgary will determine the grand prize and regional prize winners. Local prizes will be awarded by each participating location. Joey's Only has 91 restaurants in Canada between British Columbia and Ontario.