UNILEVER RELEASES CLUTCH CHALLENGE HIGHLIGHTS ADS
By Adnews Staff
Segal Communications of Toronto has created a series of 120-second commercials that present highlights from the Unilever Degree Clutch Challenge finals. The Clutch Challenge was a national promotion for Degree deodorant in which participants competed in hockey, basketball and golf. Six regional finalists were flown to Montreal to compete for the grand prize of $25,000 on Aug. 30. The highlight ads, which use footage of the finals, will run daily this week on TSN Sportscentre and RDS Sports 30 at 10:00 p.m.
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