PORTER NOVELLI HIRED BY ROBUSTION PRODUCTS
By Adnews Staff
Robustion Products of Ottawa has hired Porter Novelli of Toronto to create awareness of its Java-Log firelog. A strategic media relations campaign will begin in the next two weeks. It will run in the eastern region of the U.S. and nationally in Canada during the winter. The campaign is the first project Porter Novelli will complete scince becoming agency of record for Rubustion. Four additional unknown agencies were also considered for the account.
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