RADISSON BEGINS STAY YOUR OWN WAY CAMPAIGN
By Adnews Staff
Radisson Hotels & Resorts began a new advertising campaign called "Stay Your Own Way" on Monday. The $5.5 million effort promotes Radisson hotels in Canada, the U.S. and the Caribbean. The advertising, which will run through December 2004, is aimed at frequent travellers. In Canada, print ads are running in The Globe and Mail, Contact Magazine, Revue Commerce, Advantax Review, DreamScapes, National Post and LaPresse. The first ad, which reads "Stay Fit, Stay Focused, Stay Fed," is directed at business travellers. A fall promotion for the hotel's customer relationship program, Radisson Gold Rewards, is also included in the campaign. During this initiative, which will run until Jan. 15, 2004, program members can receive additional loyalty points for multiples stays. Advertising for Radisson is done by Bolin Marketing, Advertising and Business Development of Minneapolis, MN.