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EAST SIDE MARIO'S PROMOTES TAKE-OUT SERVICE

East Side Mario's has begun an eight-week advertising campaign to promote its take-out program. The radio and television advertising features the restaurant's spokescharacter Vinnie. A direct mail piece describes various take-out meals that will be available until Oct. 31. The campaign also includes local store marketing initiatives. Advertising for East Side Mario's is done by TOP Advertising of Toronto. Public relations are handled by Thornley Fallis Communications, also of Toronto.

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