KWIK KOPY MODIFIES NAME OF PRINTING CENTRES
By Adnews Staff
Kwik Kopy Printing Canada of Richmond Hill, ON has changed the name of its 71 printing centres in Canada to Kwik Kopy Design & Print Centre. According to Kwik Kopy, the name reflects the company's new "consultative approach to print and design needs." A new logo made of blue swirls has also been created. The company's Web site at <http://www.kwikkopy.ca> has also been updated with the new name and logo. New signage at individual locations has been installed and new collateral materials printed. Kwik Kopy has also begun a direct mail campaign promoting its printing and design services. The piece uses the new name and logo. The development of the name and logo, as well as the advertising, was done in-house.
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