CANDY BAR EATER SAVES CANADA
By Adnews Staff
Aliens almost invade Canada in a commercial launched this week by D'Arcy, Masius, Benton & Bowles. The spot for Effem Foods' Mars chocolate bar features a young man relaxing while he reads his favorite UFO magazine and chews on a Mars bar. Suddenly he is annoyed by what he thinks is a fly, but is actually an alien. He crushes the alien with his UFO magazine, never realizing he has just saved the planet from ultimate disaster. As he reaches for another Mars bar a tag line comes up saying, "Recharge On Mars." The commercial is being supported by point-of-sale materials.
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