MUTUAL FUND COMPANY USES TV FOR FIRST TIME
By Adnews Staff
Mutual fund company GT Global of Toronto is using TV advertising and a Canadian ad agency, both for the first time. Four TV spots began airing last week. Three of them are corporate image spots which also highlight the company's telecommunications funds. The fourth commercial shows the demand for Canadian technology abroad using NASA footage of the Canadarm. The TV ads were created by Campbell Michener & Lee of Toronto. CM&L got the account without a review late last year after several meetings with the company. GT decided to use television this year to complement the radio commercials, inserts and print ads it used throughout 1995. These were all created in-house with the help of AFGL of San Francisco.
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