ETHNIC MEDIA GUIDE RELAUNCHES
By Adnews Staff
Ethnomedia Monitor Services of Toronto is re-launching its Canadian Ethnic Media Guide today in an expanded form. The new guide lists 300 different ethnic publications and electronic media companies across Canada, complete with information about editorial content, staff and communities served. It can be ordered from Ethnomedia. The annual guide, which was started in the early 1990s, was previously was just a simple listing of names of ethnic publications and stations. Last year it was not even published. Public relations for the guide are being handled by Deadline Yesterday Communications of Toronto, a new PR firm specializing in ethnic media relations. It is owned by Borys Procak, who was most recently a freelance consultant.