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FABIO FEATURED ON WEB SITE

I Can't Believe It's Not Butter is using beefcake to promote margarine on the Internet. The U.S. company launched a Web site this month which includes sound bites from muscular Italian model Fabio. The site is divided into areas with different themes: Romantic Recipes, The Love Guru, Romantic Rendezvous, The Love Test and Keeping a Lovable Figure. The site was designed by McCann Interactive of New York and implemented by Fry Multimedia of Ann Arbor, Michigan.

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