GEE JEFFERY RE-BRANDS SAGICOR GROUP
By Adnews Staff
Toronto-based Gee Jeffery & Partners has recently completed a re-branding assignment for The Sagicor Group, a financial services company based in the Caribbean. The company was formerly called The Barbados Mutual Life Assurance Society. Gee Jeffery was hired as AOR for the firm last year. The new name is described as a combination of "Sage" and "Cor." The firm's new slogan is "Wide Financial Thinking for Life." A new blue and green logo has also been created. These elements has been applied to the group's business cards, collateral materials, brochures, stationary and Web site. They will also appear in a new advertising campaign that will break this month. The campaign will include television, radio, print and online advertising in 20 Caribbean countries.