TODAY'S PARENT PROMOTES UPDATED WEB SITE
By Adnews Staff
Today's Parent magazine is promoting the modifications to its Web site at <http://www.todaysparent.com> with an initiative called "Parent Trials and Smiles." The program includes a contest with 76 prizes and an online game in which players travel a maze and collect points. The effort is being publicized with print ads in Chatelaine, Flare, Today's Parent, Maclean's, Profit and Canadian Business, as well as banner ads on Chatelaine.com, Flare.com, Todaysparent.com, Macleans.ca, Canadianbusiness.com, Profitguide.com and Moneysense.ca. Email ads will also be sent to the users of these sites. The Web game was developed by MarketSpace Design Group of Toronto. The print creative was done by Creative Initiatives, also of Toronto.
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