LABATT BREWERIES PROMOTES AND IN QUEBEC
By Adnews Staff
Labatt Breweries of Canada is promoting a new lemon flavoured malt beverage in Quebec called ADN. The clear beverage is distributed in transparent bottles which display the letters ADN against a digital image of a fingerprint. The product launch will be promoted with a multimedia advertising campaign including television, billboards, bus shelters and in-store materials created by Époxy of Montreal. Sampling will also take place in stores and bars around the province.
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