CLEAN AIR FOUNDATION PROMOTES KEEP COOL PROGRAM
By Adnews Staff
The Clean Air Foundation is promoting its Keep Cool air conditioner exchange program with radio and print advertising. The four-week campaign, created by Partners and Edell and Cyclops Communications, is running in Toronto and Hamilton. The creative describes the disadvantages of old air conditioners, such as excess noise and inefficient operation. The Toronto-based Clean Air Foundation develops and implements programs intended to improve air quality. During the Keep Cool exchange program, now in its second year, consumers who bring in old air conditioners will receive a rebate on the price of some Panasonic Energy Star air conditioners at participating Future Shop stores. The exchange offer will run from June 20 to 22 and from June 27 to 29.