SIEMENS BREAKS NEW MARKETING CAMPAIGN
By Adnews Staff
Electronics company Siemens Canada of Mississauga has begun a new marketing communications campaign created by Cundari Integrated Advertising of Toronto. The campaign consists of six print ads running nationally in The Globe and Mail and other major newspapers. The first ad shows a scribble-covered napkin with the headline, "Great Idea. When do we start?" The other five ads focus on past Siemens projects. Called "High Speed," "Electricity," "Hotel," "Stadium" and "Industry," these ads also use images of napkins with sketchs on them. The first flight of the campaign will run through June. A second flight is planned for September. Additional components of the campaign include direct mail and public relations.
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