MICROCELL PROMOTES SIEMENS A56 HANDSET
By Adnews Staff
Microcell Solutions has retained hockey player Guy Lafleur to promote the release of the Siemens A56 handset. Montreal-based Microcell provides cellular telephone services under the Fido name. Lafleur will conduct autograph sessions at three Fido retail stores in Quebec to draw attention to the phone. Customers who activate a Siemens A56 at one of the autograph sessions will be entered in a draw for one of three hockey jerseys signed by Lafleur. The first autograph session was held in Laval yesterday. The second will take place in Quebec City on May 29, followed by a Montreal appearance on May 30. In-store materials, created by Montreal-based Bos, are also part of the effort.
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