MOLSON HOLDS 10TH WINNING SOUNDS CONTEST
By Adnews Staff
Molson will begin its 10th annual Molson Dry Winning Sounds summer promotion in Quebec this week. Musical caps will be inserted in specially marked cases of Molson Dry and Smooth Dry. Three winners will get to attend a concert anywhere in the world with five friends with all expenses paid for one week. Five thousand individuals will win two CDs of their choice from Archambault music stores. The contest is being promoted with a television commercial on English- and French-language channels in Quebec. The ad was created by Cossette Communication-Marketing of Montreal. Toronto-based Ertech (now known as Matco) created the promotion.
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