PUBLICIS GAINS AVELOX ASSIGNMENT FROM BAYER
By Adnews Staff
Bayer Healthcare has awarded a product assignment for antibiotic Avelox to Publicis Wellcare of Toronto. Avelox is a prescription treatment for sinus and lung infection. According to Derek Bryan, managing director of Publicis Wellcare, the agency won the assignment based on a review and a personal connection. Bryan had previously done work for the brand when he was at Torrie Lazur McCann of Toronto. Publicis will develop a branding strategy for Avelox based on the line, "Helping patients get back to normal faster."
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