ITALIAN TRADE COMMISSION RELEASES PURCHASING GUIDE
By Adnews Staff
The Italian Trade Commission has created a guide for making effective equipment purchases as part of its "Machines Italia" campaign. The multi-year marketing effort began last year to promote Italian-built industrial machinery. The free guide, called "Smart Capital: The Sharp Manufacturers' Guide to Equipment Purchases," is aimed at manufacturers and purchase decision makers of machinery in Canada. Print ads promoting the guide will run in upcoming issues of Canadian Business, Report on Business, Affaires Plus, Plant and Canadian Machinery and Metalworking. The advertising is being done by Draft Worldwide of Toronto, while public relations are being handled by Weber Shandwick of Toronto.
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