24/7 CANADA TO SELL ONLINE YELLOW PAGES ADS
By Adnews Staff
Toronto-based 24/7 Canada has formed a reseller agreement with Montreal-based Yellow Pages Group. Under the agreement, 24/7 will sell ads on the Yellow Pages Group Internet directory Web sites. These sites are yellowpages.ca, pagesjaunes.ca, canada411.ca, canadatollfree.ca and canadasansfrais.ca. The inventory consists of banner ads and skyscraper ads tied to specific listing categories or geographic areas. The standard banner ad is 468 x 60 pixels and appears at the top of the Web page. The standard skyscraper ad is 120 x 600 pixels. It runs along the right side of the Web page. According to Jay Aber, president of 24/7 Canada, costs will depend on the degree of targeting.
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