TVONTARIO HIRES FUEL
By Adnews Staff
TVOntario has appointed Toronto-based Fuel Advertising its agency of record. The channel began an agency review in February. Thirty-five firms responded to the request for proposals. Five agencies were considered in the final round: Due North Communications, Scott Thornley + Company, Hotbed, Fuel and incumbent Axmith McIntyre Wicht. Fuel will have strategic, creative and media responsibilities, according to Ellen Cole, director of communications for TVOntario. The agency's first campaign for TVOntario will take place this fall.
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