JETSGO BEGINS UNION STATION CAMPAIGN
By Adnews Staff
Discount airline Jetsgo, based in Saint-Laurent, PQ, has begun a campaign in Toronto's Union Station. The creative was produced by Montreal-based Agence Braque. It has been installed on IMA Outdoor advertising properties near the station's entrance to the Air Canada Centre. The campaign includes column wraps, floor graphics, backlit signs, posters and beam ads. It is aimed at sports fans and business people of the ages 18 to 54. The idea for the campaign, which will run until July 11, came from Jetsgo's media agency, Media Dimensions. Public relations for the airline are handled by Advance Planning & Communications.
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