KODAK AND CINEPLEX DEVELOP SUMMER PROMOTION
By Adnews Staff
Kodak Canada and Cineplex Odeon have begun a joint summer promotion called "Free Movie Passes and Movie Snacks." Coupons redeemable at Cineplex, Galaxy and Empire theatres have been added to specially marked packages of Kodak products. The coupons are for movie tickets, popcorn, chocolate bars and soft drinks. The promotion will run until the end of August. It will be advertised with national television commercials, inserts in daily newspapers, in-store materials and ads in photo-finishing envelopes. In-theatre posters as well as screen and magazine advertising will also be used, as will email marketing. Agencies working on the promotion include Ogilvy & Mather and Accumark, both of Toronto. Public relations for Kodak are handled by Hunter LaVigne Communications of Aurora, ON.