FIRKIN PUBS AND MOLSON READY SANDWICH PROMOTION
By Adnews Staff
The Firkin Group of Pubs, based in Markham, ON, and Montreal-based Molson have begun a promotion called "Nice Firkin Buns" at the 35 Firkin locations in Ontario. From May 26 to July 6, three sandwich menu items will be served with a pint of Molson Canadian at a special price. Radio and television advertising, in-store materials and public relations will promote the offer. Advertising for the Firkin Group is done by Jan Kelley Marketing of Burlington, ON. Public relations are handled by The Communications Group of Toronto.
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