SUN-RYPE RELEASES NEW PRODUCTS, UPDATES FRUIT TO GO
By Adnews Staff
Sun-Rype Products of Kelowna, BC has released two new products: Organic 14g bars and Fruit and Veggie Juice. The bars come in two varieties: apple and apricot. Advertising plans for the bars are not yet available. The Fruit and Veggie juice comes in three flavours: Pineapple Orange, Strawberry Banana and Mango Pineapple. The product's distribution is limited to the area of Canada west of Thunder Bay, ON. The juice is being promoted with print ads in lifestyle magazines, coupons, in-store demonstrations and sampling at consumer health and wellness shows. In addition, Sun-Rype is promoting changes to its Fruit to Go snacks with a national consumer campaign. According to the company, the products now have a fresher taste and a smoother texture. New packaging depicts physical activities such as swimming, hockey and soccer. Two new flavours, Tropical and Fruit Punch, have been released. The product's existing flavours are Strawberry, Raspberry, Wildberry, Cherry, Grape, Orange and Banana. Television and print advertising, online materials, consumer sampling, in-store displays and grocery cart advertising will promote the changes. Advertising and packaging for Sun-Rype are handled by Palmer Jarvis DDB and Karacters Design Group, both of Vancouver.