MOLSON SIGNS TWO DISTRIBUTION AGREEMENTS
By Adnews Staff
Montreal-based Molson has signed two new distribution agreements. The first is with Corporation Eaux Vives Harricana for the supply and delivery of Esker spring water. The second is with Ocean Spray International for Ocean Spray juices. Molson will take orders for and distribute Esker water in 500 ml, 1L and 1.5L bottles and Ocean Spray juices in 473 ml bottles to bars, restaurants, grocery stores and convenience stores in Quebec. Sales, marketing and merchandising of the products, as well as distribution to some superstore warehouses will remain the responsibility of Eaux Vives Harricana and Ocean Spray International. In January Molson began distributing G.I. Energy Drinks non-alcoholic drink GURU in Quebec. Like the agreements with Eaux Vives Harricana and Ocean Spray, sales and marketing for GURU continue to be handled by G.I.