PUBLICIS CREATES CAMPAIGN FOR AMSTERDAM BREWING
By Adnews Staff
A new outdoor advertising campaign for Toronto-based Amsterdam Brewing began this week. The campaign was created by Publicis Canada to promote Amsterdam Blonde beer. The creative shows images of scantily dressed women in small rooms. These bus shelter ads attempt to portray a red light district in Toronto. The tagline is, "Pure Amsterdam." "Amsterdam is famous for its red light district," said Pat Pirisi, creative director of Publicis Toronto, "So what better way to indelibly imprint the brand into the minds of consumers?" The campaign will run through the summer supported by point-of-sale materials at some bars.
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