BEIERSDORF RELEASES NEW ELASTOPLAST COMMERCIAL
By Adnews Staff
Beiersdorf Canada, based in Montreal, has released a new television commercial to promote Elastoplast Fast Healing bandages. The ad was created by TBWA Hamburg and adapted for Canada by TBWA Toronto. Set to tango music, the ad shows a couple embracing as they say goodbye. The woman leaves. The man notices scratches on the back of his shoulder. He applies a bandage. In the next scene the scratches have healed. Another woman enters. As the two hug, the man notices a bandage on the back of her shoulder. The commercial will run in major Canadian markets including Montreal, Toronto, Winnipeg and Calgary until July 14. The campaign also includes a 13-week sponsorship of the program "Sex and the City." Public relations for Elastoplast in English Canada are handled by MB Communications of Toronto. Quebec PR is handled by Massy Forget of Montreal.