SEDONA ASSIGNS ECHO ADDITIONAL WORK
By Adnews Staff
Toronto-based Sedona Beverages has hired Echo Advertising + Marketing of Toronto to launch a carbonated vodka spring water cooler called Light Source. The company picked Echo based on the agency's work for the national launch of the cooler Pur Source. Light Source will initially be sold in Ontario and Atlantic Canada. Echo will develop print and point-of-sale materials for a campaign that will break next month and run through August. The creative will describe Light Source as, "all the cooler, way less calories." According to Barry Avrich, president of Echo, both coolers are aimed at men and women 24 to 30 years of age, but Pur Source is aimed more at men while Light Source cooler will be directed more towards women.
« Back Next »
Comments
blog comments powered by Disqus