GREY NORTHWEST RETAINED BY THRIFTY FOODS
By Adnews Staff
Victoria, BC-based grocery retailer Thrifty Foods has appointed Grey Worldwide Northwest of Vancouver its new advertising agency. Grey, which won the account in a review, will produce television and radio advertising for Thrifty. The retailer operates 18 stores on Vancouver Island, Saltspring Island and in Tsawwassen. Malcolm Webster, director of marketing for Thrifty said, "Grey will work together with our marketing department and internal design studio to develop advertising for all markets."
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