CANADA POST HOLDS AGENCY REVIEW, RELEASES NEW COMMERCIAL
By Adnews Staff
Canada Post is conducting an agency review. According to Cindy Daoust, manager of marketing public relations, the corporation is looking for one general advertising and media agency as well as three direct marketing agencies. The incumbent firm for the general agency account is BCP of Montreal. Canada Post has no existing direct marketing agency of record. Decisions in both reviews are expected by October.
In related news, Canada Post released new creative in its "From...To" campaign last week. The television campaign began last year. The 30-second commercial promotes on the retail aspect of Canada Post outlets. It depicts a woman looking for a gift to send to a man to let him know she's thinking of him. She find various gift ideas and several ways to send the package. The ad, created by BCP, will be supported by print ads in June and in-store materials.