SEDONA HIRES ECHO FOR PUR SOURCE LAUNCH
By Adnews Staff
Toronto-based Sedona Beverages has hired Echo Advertising + Marketing of Toronto to promote the national launch of Pur Source, a carbonated vodka spring water cooler. Echo was selected in an agency review. Echo's assignment included television, outdoor and point-of-sale materials. The creative, released today, describes Pur Source as, "the vodka cooler that is making waves."
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