CITY OF TORONTO BEGINS YOU BELONG HERE CAMPAIGN
By Adnews Staff
The City of Toronto has begun a multimedia advertising campaign intended to help its economy and image recover following the SARS outbreak. The campaign's tagline is, "Toronto: You Belong Here." It was created by BBDO Canada in association with Fleishman-Hillard and GMR Marketing. Television, radio and print advertising, promotions and special events will encourage Torontonians and visitors to join in a range of activities.
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