PRIME OUTDOOR ERECTS EZ LOAD BILLBOARD
By Adnews Staff
Toronto-based Prime Outdoor has erected a billboard using the EZ load banner system developed by Central Ontario Sign Systems. The board, measuring 14' x 48', is located at the intersection of Allen Road an Eglinton Avenue West in Toronto. According to Wes Wilkinson, owner of Central Ontario Sign, the EZ load system differs from traditional systems in that the steel bars used in the framing are replaced with rope. Ross Dan, president of Prime Outdoor, said, "We are very pleased with the taut 'wrinkle free' finish." The EZ load system has previously been used by Astral Media for its outdoor advertising murals on the former Molson building in Toronto.
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