LABATT BREAKS NEW BUDWEISER AD IN QUEBEC
By Adnews Staff
Labatt Breweries has released a new television advertising campaign in Quebec for Budweiser. The 30-second commercial, running in English and French, is called "Rock On." Set in a Mexican bar, the ad depicts a group of mariachis moving from table to table, playing Mexican music for customers. At each table, the group adapts their music to suit the people sitting there. At a table where three young men are drinking Budweiser, one mariachi plays a guitar solo while the others back him in a rock song. At the end of the song they smash their instruments. The ad, created by Palm Publicité Marketing of Montreal, will run through the spring.
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