AFRM2 BUILDS NEW CAMPAIGN FOR BIG BAY POINT RESORT
By Adnews Staff
Toronto-based Afrm2 Communications has developed a print and television advertising campaign for Geranium's proposed Big Bay Point Resort in Innisfil, ON. Geranium is a Toronto-based real estate developer. The Big Bay Point Resort project is a 600 acre community to be built around the Big Bay Point marina in Innisfil. Plans for the project, which includes a golf course, an upgraded marina, residential and commercial spaces, a hotel and a conference facility, were submitted to the Town of Innisfil in December and are currently awaiting a decision by town council. The new campaign aims to inform local residents about the project. Two 30-second television commercial are running on the New VR. The first shows an artist's rendition of the resort and describes its features. In the second, a number of people give their opinions of the proposed project. Print advertising in local newspapers directs residents looking for more information to attend local meetings being held by Geranium. Also, a Web site at <http://www.bigbaypointresort.ca> has been created by Grey Matter Intelligent and Interactive of Toronto.