MONEYGRAM HIRES STRATEGIC OBJECTIVES
By Adnews Staff
MoneyGram Payment Systems of Lakewood, CO, has hired Strategic Objectives to promote its new alliance with Canada Post. MoneyGram will be the electronic money transfer service provider for Canada Post. Its services will be available in 500 Canada Post locations nationally within the next two weeks, said July Lewis, executive vice-president of Strategic Objectives. The company became aware of the agency through its work for Canada Post, Lewis said. The agency is now working on plans and materials to support the introduction of MoneyGram's services. The start of the public relations program will coincide with the arrival of MoneyGram in Canada Post outlets.
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