WENDY'S TO REMAIN SPONSOR OF CFL BROADCASTS ON TSN
By Adnews Staff
Wendy's Restaurants of Canada will again be the title sponsor of the CFL Live and Friday Night Football broadcasts on TSN. This will be the chain's second year as title sponsor and its third year involved in the network's CFL coverage. TSN will broadcast 50 CFL games this year as part of a new five-year agreement with the league. The first Wendy's CFL Live broadcast will air on June 17. The first Wendy's Friday Night Football broadcast will air on June 20. The "On the Road with Wendy's Friday Night Football" road tour will also return for a second season. During the tour, TSN's CFL broadcast crew visit CFL cities for autograph sessions at local Wendy's locations. TSN will promote its CFL broadcasts with television commercials, outdoor billboards, print ads, Internet and radio promotions and with public relations. Wendy's, which separately provides the "official hamburger of the CFL," will also support its involvement with the league with print and radio ads and with Web site promotion on CFL.ca.