CFL SIGNS NEW SECURITY SPONSOR
By Adnews Staff
The Canadian Football League has signed a two-year sponsorship deal with ADT Security Services Canada. North Vancouver-based ADT will be the "official security services partner" of the Toronto-based league. The security firm will also be the exclusive sponsor of the CFL's Defensive Player of the Week and Defensive Player of the Year award. ADT will have a presence in most CFL stadiums with interactive displays or kiosks. The company will also have exposure during the CFL's post season, including the Grey Cup, and will have a prominent position in CFL broadcasts.
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