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COUNTRY STYLE MAKES CUP PROMOTION SEMI-ANNUAL

Country Style Food Services of Richmond Hill, ON has made its "Turn Up a Winner" cup promotion a semi-annual initiative. The coffee and donut franchisor first ran the promotion last spring. It ran the contest again in the fall. Yesterday the promotion began another three-month run. During the contest, each cup distributed by the chain has a message printed under the rim. Each message offers a prize or discount. Prize partners include Sunquest Vacations, International Pool and Spa Hot Tub, Japan Camera, Toshiba, Discount Car & Truck, Laura Secord and the Last Minute Club. Advertising for the promotion includes radio and outdoor materials as well as print ads in Famous Players' magazine.

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