DAIRY QUEEN SENDS ACCOUNT TO MEDIA PROFILE
By Adnews Staff
International Dairy Queen Canada of Burlington, ON has made Media Profile of Toronto its public relations agency of record. IDQ licenses Dairy Queen and Orange Julius stores in Canada. It hired Media Profile after a competitive review which also considered GCI and Wilcox Group, according to Ron Caughlin, vice-president of marketing at IDQ Canada. Media Profile will provide the company with corporate communications and crisis communications support, as well as public relations for new product introductions, store openings and franchisee support for the Dairy Queen and Orange Julius divisions. There are 554 Dairy Queen stores and 135 Orange Julius stores in Canada. Media Profile is International Dairy Queen Canada's first public relations agency.