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VIEWER'S CHOICE CANADA HIRES JOHN ST.

By Adnews Staff

Viewer's Choice Canada has appointed Toronto-based John St. its agency of record. Viewer's Choice is a pay-per-view network owned by Astral Media, Rogers Pay-Per-View and NetStar Communications. It distributes movies, sporting events and special events on 46 channels in eastern Canada. The account includes advertising, branding and strategic initiatives. John St. won the business in a review of five agencies. Previously Viewer's Choice Canada used various agencies on a project basis. John St. is also the agency of Astral's Family Channel.

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