BRIDGESTONE PREPARES SWEEPSTAKES
By Adnews Staff
Bridgestone/Firestone North America will begin a contest called "Drive a Dream" on March 1. Running in Canada and the U.S., the contest will give away three vehicles equipped with Bridgestone tires. "We want to show our customers that some of the greatest vehicles in the world ride on Bridgestone tires," said Phil Pacsi, the company's executive director of North American consumer tire brand marketing. The grand prize is a Ferrari Modena. The first place winner will receive their choice of a BMW 7 Series, Lexus LX470, Mercedes SL500 Roadster or Porsche 911. The second place winner can choose a BMW Z4, Lexus LS430, Nissan 350Z or Toyota Land Cruiser. Participants must register at participating Bridgestone retail locations before April 30. The contest is being promoted with in-store materials created by Gish, Sherwood & Friends of Nashville, TN.