RISTORANTE PIZZA PROMOTES CANADAIAN AVAILABILITY
By Adnews Staff
Dr. Oetker Canada of Mississauga is preparing to distribute Ristorante Pizza in Canada. The line of thin crust frozen pizzas come in five varieties: tuna, spinach, mozzarella, mushroom and tomato. The product launch will be promoted with a national television advertising campaign using the tagline "Real Italian Restaurant Taste." The advertising was created by BBDO Worldwide and adapted for Canada by consultant Susan Kim-Kirkland, who is also handling media planning and buying for the brand. McLaren Marketing will provide promotional support and Chadnick Communications will handle media relations. Dr. Oetker Canada is a wholly owned subsidiary of The Oetker Group of Germany.
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